Ms Elmarie Pretorius international speaker, trainer and author obtained a BA (Hns) degree in Communications from North-West University and started her career as Public Relations Officer for Toyota Marketing. She held various marketing positions and steadily climbed the corporate ladder. At the age of 34 she was appointed MD of Primedia Publishing, a position she held for 3 years, before accepting the challenge of CEO of Cinemark. She turned Primedia Publishing around in the first year and won Primedia’s Most Improved Company of the year. After her promotion to CEO of Cinemark, Elmarie’s highly skilled leadership and ability to change and motivate her team resulted in the company also being awarded “Most Improved Company” after the first year when the team grew the business bottom-line by 68% year on year, and after two years was nominated for Company of the Year. After 21 successful years in the publicity, media and marketing industries Elmarie left the corporate world to concentrate on her own business. Her passion for business and people in particular has led her to apply her extensive experience and passion in the field of designing and delivery of innovative business and people solutions through strategic training interventions. Elmarie has facilitated various strategic and training interventions for clients such as Sasol, Discovery, Volkswagen SA, Wilderness Safaris, AHA Hotels, Vumatel, Cellucity, FCS Namibia, Iemas, Mitsubishi Hitachi Power Systems Africa, Caxton, Assupol, Premier Foods, Bosphorus Conferences (Turkey) and SAAB Grintech Defense.